What is phygital?
Phygital is the mergence of THE physical and digital across products, experiences and technology.
It involves integrating interactive digital interfaces into physical forms and spaces, whether a IOT DEVICE OR immersive environments.
By incorporating augmented reality, virtual reality, or interactive displays, phygital design transforms traditional spaces into dynamic and engaging settings.
This approach aims to blend the tangible aspects of physical products with the interactive capabilities of digital technology, offering consumers unique and personalized experiences.
Phygital labs, is the creative facility of alexis bardini.The practice is a design partner at finh.cc↗.
A Lab that spans bits and atoms to craft future artefacts, INNOVATIVE products, and magical experiences.
The practice encompasses product Desing, interaction design, industrial design, strategy, branding, and creative technology to deliver end-to-end experiences for startups, consultancies, and big tech.
based in london, working GLOBALLY. for opportunities and collaborations, reach out.
CONTACT↗